Navigating Atlassian’s 2026 Cloud Price Increase

Hey Atlassian community! It’s your friends at OMG Tech Partners, here to break down the upcoming 2026 Atlassian Cloud price increase, and more importantly, what it means for your business.

What’s Changing?

Starting October 15, 2025, Atlassian is rolling out new Cloud list prices across Jira, Confluence, Jira Service Management, Bitbucket, Atlassian Guard, Teamwork Collection, and Government Cloud. Here’s the quick scoop:

• Jira & Confluence: Standard +5%, Premium +7.5%, Enterprise +7.5–10%

• Jira Service Management: Standard +5%, Premium +7.5%, Enterprise +7.5%

• Bitbucket: Standard +10%

• Atlassian Guard: Standard +5%, with user tiers now aligned to Jira/Confluence (up to 100k users!)

• Teamwork Collection: Premium +7.5%, Enterprise +7.5–10%

• Government Cloud: Jira +7.5–10%, Confluence +7.5%, JSM +7.5%

• Japanese Yen pricing is being aligned to USD for consistency

The new prices kick in October 15, so there’s plenty of time to plan.

Why the Increase? (Spoiler: It’s Not Just About the Money)

We get it- price changes are never fun. What matters is what you’re getting in return. Over the past year, Atlassian has invested heavily in making their tools more reliable, scalable, and innovative. They’ve shipped:

• 159 new Jira features (think: redesigned work items, public forms, custom templates)

• 172 new Confluence capabilities (whiteboards, Live Docs, AI content suggestions)

• AI-powered Jira Service Management (HRSM templates, AIOps, 30x faster asset imports)

• Enterprise scale: Jira now supports 100k users, Confluence 150k, with expanded data residency and new compliance certs (C5, IRAP, FedRAMP Moderate)

• Teamwork Graph & Rovo: 100 connectors, 10B+ data objects powering automation, analytics, and search

Atlassian continues to invest in solutions that help teams work smarter, faster, and more securely. This mean your teams get more value, more automation, and more peace of mind.

What Should You Do Next?

Here’s our advice, based on years of guiding organizations through Atlassian price changes:

1. Review Your Stack: Identify which apps and plans are impacted. Not sure? We can help.

2. Optimize Your Licenses: Now’s the time to clean up inactive users, rationalize apps, and right-size your tiers.

3. Lock in Current Pricing: If you’re up for renewal soon, let’s talk about early renewals or multi-year agreements to maximize savings.

4. Leverage New Features: Don’t just pay more, get more! We’ll help you adopt the latest features so every dollar delivers.

5. Plan Strategically: Align your Atlassian roadmap with these changes. Early planning = less stress and more value.

Why OMG Tech Partners?

We’re not just Atlassian experts. We’re your partners in transforming the ways you work. As a leading, woman-owned Atlassian Solution Partner, we’ve helped dozens of organizations turn price increases into opportunities for smarter teamwork, better governance, and bigger results.

If you’re feeling overwhelmed, don’t sweat it. Let’s chat about your unique needs, and we’ll help you navigate the changes with confidence.

Don’t let a price increase catch you off guard. With the right strategy, it can be the catalyst for smarter, more efficient teamwork.

This post is based on Atlassian’s official 2026 Cloud Annual Price Increase Quick Reference Guide and our hands-on experience supporting customers through every Atlassian pricing cycle. Leave a comment below if you have questions or would like to learn more!